Reddit is pulling the plug on its TikTok-like platform, Dubsmash, the social community stated on Tuesday, only a yr after shopping for it for an undisclosed sum to bolster its video creation instruments.
The standalone Dubsmash app is not going to be obtainable for download after February 22, Reddit stated, because it rolled out new digicam and enhancing options as a part of its video instruments.
TikTok’s large success with short-form movies has pushed different social networks to include the format on their platforms, with Snap rolling out Highlight; Fb, now Meta Platforms, launching Instagram Reels; and Alphabet’s YouTube launching Shorts.
“The Dubsmash crew has been accelerating Reddit’s video, so elements of Reddit will really feel acquainted to Dubsmashers,” the corporate stated in a weblog publish.
Since Dubsmash’s acquisition, Reddit stated it had seen 70 p.c development in general hours watched, whereas the variety of every day energetic video viewers rose by over a 3rd.
Viewership for brief movies, which the corporate defines as two seconds or much less, has additionally risen by 50 p.c quarter-over-quarter.
© Thomson Reuters 2021
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